Search Results for: data
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Digital Thoughts – Privacy month for California
January should be called Privacy month for California residents. More than a few new laws came into affect dealing with consumer privacy protection and rights
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Agencies
Hershey’s Dangles $1 Million In Super Bowl Sweeps
Hershey Foods Corp. and Super Bowl quarterbacks Donovan McNabb and Tom Brady are giving consumers a chance to win $1 million in an online sweepstakes being held this week. Tom Brady and Donovan McNabb’s on-field performances could make a Hershey …
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Agencies
The Knot Offers Vacation Getaway Through Watch-and-Win Sweeps
Wedding planning company, The Knot, has partnered with Who Wants To Be A Millionaire for a special wedding edition of the hit game show, in which viewers can join the fun by entering a sweepstakes to win a trip to St. Lucia. The five-episode Play to …
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Agencies
Shoppers Like Grocery Loyalty Cards Despite Privacy Worries
Consumers worry that marketers have too much personal data, but that doesn’t keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they’re more likely to …
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Agencies
NFL to Hold Mobile MVP Contest on Super Bowl Sunday
The National Football League and Players, Inc. will hold a text-messaging contest for viewers to choose the most valuable player on Super Bowl Sunday. On Sunday, FOX Sports broadcasters will announce the in-game promotion where fans can text “MVP” to …
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Wal-Mart Sales to Reach $500 Billion By 2010: Study
Wal-Mart Stores’ sales are projected to top $500 billion by 2010, accounting for 12% of U.S. retail sales (excluding cars and gas). That’s the conclusion of Wal-Mart 2010, a study conducted by research firm Retail Forward. Wal-Mart now accounts for 8% …
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MKTG Services Names Hurst Director of Sales
MKTG Services Has appointed Sandy Hurst direct of sales for its compiled division. Hurst had previously held a senior sales position at American List Counsel, and a company leadership position at AccuData America.
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Agencies
Small Business Owners Sit for a Portrait
Small businesses are no strangers to credit checks; they do them all the time. Now database and credit scoring giant Experian has produced the first snapshot of the credit life of the small business owners in its lists. The results, published in January as “The Face of Today’s Small Business Owner”, suggest that business owners are generally more affluent than the average population; their family structures are more traditional; and their household finances more directly tied to the business cycle.
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Agencies
Music Premiums Top Charts
Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug
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Agencies
Block Woos Early Filers, Eschews Super Bowl
H&R Block is running its first-ever instant-win game to woo early-season clients with a chance to doubles their tax refunds. The Double Your Refund game
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