Search Results for: data

Consumers can have their ice cream cake and eat it too, perhaps in Versailles or London. They just need to enter to win an all-expense-paid trip to France or England via a new sweepstakes sponsored by Baskin-Robbins and The History Channel. The “Let …

(Direct Newsline)—Depending on how personal data is handled and how much trust consumers have in a company, consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by …

Consumers who spent an average of $20 in response to direct mail offers
are identified on the Forever Young mail order buyers file, now being
managed by VentureDirect Worldwide. More than 2.3 million customers’
names from the last six months are available.

Capital Wave Group LLC has chosen Information Refinery Inc. to manage
its Construction Subcontractors file. These 785,826 records were
generated from the Web site ContractorPower.com. Owners, presidents,
executives and general managers in the independent contractor business
are identified.

Parents who responded to direct mail and spent an average of $20 for
children’s products or services are identified on the Kid’s Connection
list, which is now being managed by VentureDirect Worldwide. There are
461,021 buyers from the last six months available. The products sold
include vitamins. Twenty percent of these customers are multibuyers.

Depending on how personal data is handled and how much trust consumers have in a company consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by the Ponemon Institute of Tucson, AZ and the Boston-based interactive advertising firm Dotomi.

Pamela Maphis Larrick has joined FCBi Worldwide, the direct, online and customer relationship marketing arm of Foote Cone & Belding. Her appointment as chairman and CEO is effective immediately.

Burger King Corp. has partnered with Latin music stars Pilar Montenegro and Obie Bermúdez to promote a new sweepstakes in which one grand-prize winner can receive a $10,000 gift card. Pilar Montenegro and Obie Bermúdez The company will feature the …

Campbell Soup Co. touts its wellness message with a sweepstakes that borrows its “Taste and Live the Best of Life” tagline. The Taste and Live the Best of Life sweeps dangles a grand-prize $50,000 kitchen makeover. Entrants register online at …

CNET Networks Inc. has retained Worldata to manage a portfolio of nine
ZDNet lists. The appointment includes the ZDNet Master File containing
more than than 500,000 subscribers from ZDNet Enterprise Alerts and
ZDNet TechSpecials newsletters. Both e-mail and postal addresses are
available. Other files include ZDNet lifephases and lifetrends with
428,642 and 39,624 records respectively.