Search Results for: data

The Mayo Foundation for Medical Education and Research has chosen RMI
Direct Marketing Inc. to manage two files of active subscribers and a
book buyers list.

American List Counsel Inc. has launched a West Coast list services group in the San Francisco Bay area for targeting nonprofit organizations. Previously ALC handled nonprofit accounts exclusively from its Princeton, NJ offices.

E-mail marketing practices will more integrated with data and event-driven this year to promote customer relationships as companies take steps to reduce non-targeted batched e-mail blasts, according ExactTarget, an Indianapolis-based e-mail software development firm that tracks emerging trends.

Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the …

Hardee’s and sister chain Carl’s Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother’s Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee’s and Carl’s Jr. The …

Sunny Delight is luring consumers to a sweepstakes tied into Lemony Snicket’s A Series of Unfortunate Events movie for a chance to win a grand-prize trip to a Paramount Park. The SunnyD Lemony Snicket Series of Unfortunate Prizes contest will award one …

NBC Daytime is giving fans of the network’s popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter …

Kraft Foods targets New Year’s dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline “Life is Better on the Beach.” Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South …

More than 1.5 million postal records are available on the Direct
Discount Club file. These consumers responded to multi-channel offers to
receive discounts on a variety of products and services.

The Home Depot, Discovery Home Channel and Meredith Corp.’s Better Homes & Gardens will this month break a 10-month, multi-pronged campaign to build and give away a home.