Search Results for: data

Publishers Clearing House tapped 21st Century Marketing Inc. to manage
PHC.com’s master file and 11 separate list segments. The main file
contains more than 2.6 million records from the last 12 months.

(Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, …

Media Source Solutions, a list management and brokerage firm with headquarters in Novato, CA, has acquired Clockwork Data, a data service bureau and e-mail deployment firm based in Miami. The amount of this all cash transaction was not disclosed.

ALC of New York LLC has been retained to oversee the Maus & Hoffman
Inc.’s apparel buyers list. There are 17,356 last-12-month and 26,459
last-24-month buyers on file, both men and women.

Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, according to a new survey by Harris Interactive

Direct Media Inc. has been retained to manage four lists owned by the
auto parts and accessories cataloger Mid America Motorworks. The largest
file is the Mid America Motorworks Corvette Catalog Buyers file with
143,441 records.

In the wake of the apparent closing of Listworks Corp. earlier this week, Macromark Inc., the Impulse Media division of RMI Direct Marketing Inc., and Specialized Fundraising Services Inc have taken over half of the company’s list portfolio.

In excess of 1 million names were assembled to create Cohabitator, a
master file that identifies households with multiple persons who have
different last names. These individuals include roommates and couples,
either married or unmarried.

Sporting goods manufacturer Spalding has launched a 13-week multi-channel sweepstakes in search of the AFL’s Fan of the Year. Fans can register at Arenafootball.com, sign-up for a personalized fan page and track their fan participation. Throughout the …

State and federal legislation greatly influence operations for any business, and ours does not escape this.