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Food Network is letting viewers in on the action as part of its new primetime series, Iron Chef America, offering several interactive components and a watch-and-win contest. Viewers can sign on to Foodnetwork.com to vote on winners and judge chefs …

The National Basketball Association and global children’s publishing and media company Scholastic will run a nationwide in-school essay contest that will be promoted through Scholastic Book Clubs to promote the launch of its 2005 series of books. The …

Kaye Publishing Corp. has named L.I.S.T Inc. manager of the Graphic
Design USA magazine subscription list. This file contains 36,595
subscribers. These graphic designers, include Internet and multimedia
designers, print production managers, among other types of design
professionals. Telephone numbers are available.

Lake Group Media Inc. has assumed management of the Heldref Publications list portfolio. The appointment includes Heldref’s master file with 45,000 active subscribers. Heldref publishes journals covering a wide
variety of subjects. The portfolio includes a separate a history and
political science file with 1,096 records; education file, 11,640
records; psychology and health list, 3,241 records; science and
environment list with 20,165 records; and an arts and humanities file
with 2,456 records.

GSN is sponsoring a new sweepstakes to promote its new reality series American Dream Derby, offering the grand-prize winner an all-expense paid trip to the Kentucky Derby. Formerly known as Game Show Network, GSN’s newest entry into the world of …

Hallmark has forged a new partnership with Grammy Award-winner Martina McBride by which she is the featured artist for its 2005 Valentine’s Day CD, My Heart, to be released this month. The album will include eight songs, including two exclusive tracks …

Fans of NBC’s The Apprentice can take their enthusiasm for the hit TV show to sea, as Expedia.com and Trump World Magazine have launched The Apprentice Legend Cruise. The venture is the first-ever themed cruise based on The Apprentice reality show. The …

Virgin Digital, the digital entertainment platform of the Virgin Group Ltd., and Foot Locker, Inc., announced a promotion and sweepstakes to offer exclusive content from Island Def Jam artists LL Cool J, Ludacris and Ja Rule, all via Virgin Digital …

EFunds Corp., a provider of electronic payment services, will acquire ClearCommerce Corp., a fraud prevention and payment processing systems provider for $19.4 million.

Monster.com has begun a TV and radio campaign that will culminate in an online Ultimate Career Day blitz on Feb. 1. The jobs Web site will let employers who are new Monster customers list one job for free on the site, then make that bank of jobs …