Search Results for: data
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Digital Thoughts – Claria substantially profitable business
One of my favorite companies was in the news recently. Normally, this would imply Google or Yahoo, but this time the company making the news was one that Google probably doesn’t like.
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List and Database News
United Vet Equine This file contains 16,929 last-12-month buyers from this direct marketer of products for horses. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: List Locators & Managers, 913-338-5055 Adrianna Here are 11,221 direct-mail-sold …
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Agencies
Showtime Links to Web Site for Sweeps
To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod. L Word instant-win game offers Apple iPod Under …
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Agencies
Starz Give Subscribers Chance to Live Like a Star
The Starz cable channel is giving its subscribers a chance to live it up celebrity-style with its Live Like a Movie Star Sweepstakes. The sweeps features a grand prize trip to live in the lap of luxury and jet-set from coast to coast. The winner and a …
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Agencies
Acxiom Introduces International Segmentation Product
Acxiom Corp. has launched Personicx International, a segmentation system tailored for customers outside of North America.
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NCRI Debuts Consumer Credit Characteristics Segmentation Tool
NCRI, Englewood Cliffs, NJ, has launched the Credit Index Score for financial mailers, credit mailers and all other direct marketing offers in which consumer credit characteristics are used to define potential customers.
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Redi-Mail to Manage American Society of Health-System Pharmacists File
The American Society of Health-System Pharmacists (ASHP) has licensed its database to Redi-Mail Direct Marketing, a data management and marketing support services firm based in Fairfield, NJ. The agreement allows Redi-Mail to resell ASHP
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Agencies
Nerf Brings Hoop to Youngsters with Sweeps
Hasbro, Inc.’s Nerf brand is bringing basketball to life through an online sweepstakes offering one young fan a trip to St. Louis to see a Harlem Globetrotters game and attend other basketball-related event. Nerf offers sweepstakes for hoop fanatics …
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Listline e-newsletter
A new start-up business file Hotline to Biz Entrepreneurs has been
launched. More than 1.6 million records are available. -
Agencies
JCPenney Touts Sweeps During Oscars
JCPenney will break its spring advertising and announce its sweepstakes winner during the Feb. 27 broadcast of the Academy Awards. Diedrich Bader gets distracted on his way to JCPenney’s sweepstakes One spot touts the chain’s Biggest Star Sweepstakes, …
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