Search Results for: data

Even before the first witness had been called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during a committee hearing on Tuesday.

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …

In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might

NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld

As Chris Duello tells it, medical doctors were responsible for bringing The Face & The Body Day Spa to database marketing. Ever more powerful products

ALC Data Management now oversees a list of 81,006 members and donors who
support KCET Public Television in Southern California. The average
donation is $40.

Wisconsin Milk Marketing Board touts Wisconsin cheese with an on-pack/online instant-win game awarding $1.6 million in prizes. UPCs and FSI codes serve as gamepieces The Win in a Flash game lets consumers play with a UPC code from a package of …

Print ad touts Baskin-Robbins newest creation, the Bold Breezes beverage line Baskin-Robbins has launched a new marketing campaign surrounding its first non-ice cream beverage, Bold Breezes, and an online essay contest offering consumers a chance to …

Last year was a boom year for mergers and acquisitions with a record 550 transactions involving direct marketing companies. Marketing services companies and marketing technology firms attracted the most attention, followed by marketing companies.

ALC Data Management now manages a list portfolio for Lodestone Solutions, a medical database developer. This includes a master file with 877,000 records that identifies 350 categories of physicians, chiropractors, dentists, physician assistants, nurse practitioners, nurses and physical therapists.