Search Results for: data

Response Media Products Inc. has been appointed list manager by the
address label firm Information Products Co. A universe of 1.5 million
records is available on the Information Products Co. Impulse Buyers
list.

Call abandonment rates and staff turnover are increasing at telemarketing centers worldwide, according to the Merchants Global Contact Benchmarking Report 2005 released by Dimension Data, a telecom technology firm based in London.

Tower Records plans to develop a multi-channel marketing database combining data generated online and from retail transactions, with the help of BeNow, a database marketing firm based in Wakefield, MA.

Cabela’s Inc., based in Sydney, NE, reported on Thursday that its direct marketing revenues increased 5.3% to $378 million during the fourth quarter of 2004. Direct marketing revenues for the entire year of 2004 fiscal increased 5% to $970 million.

Direct mail and Internet survey responses are the sources for LifeSource, a new-to-market lifestyle and behavioral database product.

Morris Communications Co. has appointed Mail Marketing Inc. as manager
of the HorseCity.com Postal file. A total of 96,894 registered Web site
users are available.

EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, …

Non-profit children’s literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF …

This week’s Trends looks at the search engine space and ends by suggesting a shift in search is on the horizon. Search and the related pay per click advertising have been among the hottest industries on the net.

LEGO, the toy manufacturer, has signed a three-year contract with Experian to provide it with a database management system to help boost the speed and accuracy of its direct mail campaigns in Europe.