Search Results for: data
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Partnering for Points
Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he
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Agencies
Tag by Tag
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency
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Agencies
Getting to Know Them
When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which
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Agencies
Winning Combination
The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing
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Agencies
DIRECT listline
NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file
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Listline e-Newsletter
Rodale Inc. has released a master file naming 469,110 who are concerned
about diabetes. The file identifies buyers of books about managing blood
sugar, as well as those who expressed an interest in diabetes by filling
out a Rodale survey included in general merchandise deliveries or with
magazine subscriptions. -
Agencies
UPN Creates Buzz Around America’s Next Top Model
To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …
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Court TV Launches Impossible Heist Text-and-Win Contest
Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …
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Agencies
Pampers Honors Babies in Film, Ties-in Sweeps
Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected …
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Listline e-Newsletter
PalmOne Inc.has introduced four files to the market. The largest PalmOne
at Home Enhanced master file identifies more than 1.5 million buyers of
handheld computers.