Search Results for: data

  • Red Fish, Blue Fish

    But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

  • Partnering for Points

    Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

  • Tag by Tag

    The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency

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  • Getting to Know Them

    When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which

  • Winning Combination

    The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

  • DIRECT listline

    NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file

  • Listline e-Newsletter

    Rodale Inc. has released a master file naming 469,110 who are concerned
    about diabetes. The file identifies buyers of books about managing blood
    sugar, as well as those who expressed an interest in diabetes by filling
    out a Rodale survey included in general merchandise deliveries or with
    magazine subscriptions.

  • UPN Creates Buzz Around America’s Next Top Model

    To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …

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  • Court TV Launches Impossible Heist Text-and-Win Contest

    Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …

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  • Pampers Honors Babies in Film, Ties-in Sweeps

    Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected …

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