Search Results for: data

ALC Data Management has assumed management of the League of Women
Voters’ list of 56,579 donors from the last 24 months. The average
direct mail-generated contribution is $25.

Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style …

Desperate to win a contest? ABC is inviting fans of its hit comedy Desperate Housewives to enter an online quiz and sweeps, offering a grand-prize trip to attend the show’s DVD launch party in Los Angeles. Desperate fans seeking to win a prize can …

If you’re looking for a corporate Website that commands respect, you can’t go wrong with those of Nike and Gillette. On the other hand, the sites of Van Heusen and L’Oreal command little respect among consumers, according to the Boston-based Customer Respect Group.

During Meeting Professionals International’s ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference that she was planning, and about how to measure the return on investment for their attendees.

Some 1.5 million consumers who purchased dietary supplements are named on the Sharper Mind file. The sources are space advertising, point-of-purchase coupon redemptions, online transactions and catalog sales.

Direct Media Inc. has been appointed manager of DCA Business Media’s
Shoot magazine list. A total of 14,231 paid subscribers are available.

Walter Karl Inc. has secured an agreement in principle with Ziff Davis
Media Inc. to take over management of its portfolio of postal and e-mail
lists targeting information technology professionals.

Walter Karl Inc. has secured an agreement in principle with Ziff Davis Media Inc. to take over management of its postal and e-mail lists targeting IT professionals

Millard Group Inc. has been appointed manager of the Lady Bird Johnson
Wildflower Center’s list of members and donors. A total of 9,489 records
are available.