Search Results for: data

“In the universe, there are things that are known, and there are things that are unknown, and in between, there are doors,” wrote William Blake. Those doors, according to a new white paper from database services provider Merkle, are key to “quantitative marketing.”

M. Lee Smith Publishers LLC has appointed Statistics as list manager.
There are 201,004 records on the M. Lee Smith Business Executive
Newsletter master file.

There’s nothing sweeter than the sound of good music. That’s what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private …

Chrysler Group is challenging consumers to come up with an idea of what product can become a faster, more powerful and cooler by adding a HEMI engine to it, and is dangling a HEMI-powered vehicle to the one who comes up with the best idea. Consumers can …

Maserati dangles a trip to Italy Maserati North America is targeting the wealthy with a direct response marketing campaign that dangles a trip for two to Italy for a sports car enthusiast. Though consumers of any income can enter the sweepstakes, the …

Several mutual funds are the latest potential sources of consumer data leaks, according to the Wall Street Journal.

A double opt-in database of 15 million e-mail records is now available,
designed for saturation e-mailings. Those named on the Occupant e-mail
database responded to point-of-sale promotions by logging on to Web
sites to receive discounts on their next purchase, redeem coupons or
register products.

In celebration of its 40 years in business, Arby’s is out with a new ad campaign—and a sweeps—touting its ability to provide customers with “something different, something better,” which focuses on its roots and its staple red hat. Arby’s tagline for …

The Daily News is offering a special drawing in an attempt to make amends to the thousands of readers who thought they had hit the jackpot in its Scratch n’ Match game because of a misprint in the winning numbers. Newpaper tries to appease readers in …

Hackers accessed more than 59,000 records within the California State University at Chico (CSU Chico). The records, which were stored in two files within the University Housing and Food Service system, include those of students, faculty and non-enrolled applicants.