Search Results for: data

Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 …

A&E’s game already has fans jumping to its site Cable network A&E is using an online game to tout its new show Knievel’s Wild Ride. A&E this week sends an e-mail blast to 800,000 online game enthusiasts inviting them to play the Knievel’s Wild Ride …

Several postal and e-mail master files were recently introduced by the
marketing services firm Enterprise Marketing Solutions Inc. These
consumers responded to online or offline direct response offers.

What a time to launch a new information-compiling scheme. The data industry has been chugging along at one scandal per the week (collect

Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?

A listing of mailing list availabilities

Walter Karl Inc. has assumed management of the Clinton Presidential
Library Donors file. A total of 76,797 records are available.

The adage is a true for many retailers today as it was 50 years ago: “I know half of my advertising is wasted; I just don’t know which half.” Retailers spend vast sums on marketing, yet they have a limited ability to prove their ROI. It doesn’t have to be that way.

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, “Why can’t my company get coverage like that?” The answer is often simple: The company used some form of public relations.

Phishing, hacking, spamming, hijacking—the vocabulary of cyber fraud is expanding by the minute. For customers slammed with online scams of every hue and stripe, the outcome is a loss of trust in Internet commerce, says a thought-provoking new report from Forrester Research Inc. And the distrust affects even people who have shopped on the Internet for years: