Search Results for: coupons

The upside of the predictable things in life is that we don’t waste any brainpower worrying about them. The down side is … we don’t waste any brainpower paying attention to them

Like most everyone in this nation, I

Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area.

Who wouldn’t want to win $1 million dollars? That’s just one of the hooks Old Navy is using to get people into its stores during a marathon 36-hour non-stop shopping spree

The public stock markets make it very easy to separate those who had a good year from those who did not. As is the case with the…

Bacardi USA is using its powerhouse brands, like Bacardi Rum, Grey Goose Vodka and Dewar’s White Label, to draw attention to its entire portfolio

One strength of email as a marketing tool is its measurability. But if you measure the effectiveness of your email campaigns in a vacuum, relying exclusively on standard medium-specific metrics such as open and clickthrough rates, you could be underestimating their effectiveness.

It’s a great year, when a company that almost sold for six billion dollars and reached a billion dollar valuation faster than any other takes second place to a seven year old company. (Then again, there’s…

To judge how hot the “social coupon” space is now, try this unscientific experiment. Look up an online article on one of the category leaders—Say, Groupon or LivingSocial.com

Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten’s ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.