Search Results for: coupons

Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.

More than half of the moms responding to a study on parenting and mobile use said they first bought a smartphone as a result of having a child

More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace

Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

While we like thinking of ourselves as up to date on many of the major issues in the performance marketing world, the uncomfortable reality for us is that there are so many that we both don’t follow and cannot claim anything close to…

So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps.

The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade

One look at Apple’s sales figures make the above point almost moot. Whoever guessed that they would sell millions upon millions was certainly better than us at guessing the demand. A quick search showed an article which estimated that Apple…

A new study from Performics, conducted by ROI Research Inc., found that nearly half of mobile searchers have made a mobile purchase in the last six months. Other findings from the report show mobile search’s increasing importance in information-gathering and purchase purposes.