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According to comScore’s white paper titled “Changing How the World Sees Digital Advertising,” nearly a third of digital ads are not “in-view” and, thus, wasted. The study was a vCE (validated Campaign Essentials) Charter Study. vCE is a comScore solution that validates whether or not impressions delivered…

Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget–or the know-how–to design and implement campaigns on their own.

“Mobile Future in Focus: Trends that will Shape the Mobile Industry in 2012 and Beyond” is the title of a recent comScore presentation recapping a variety of data regarding the mobile landscape. Among the findings is that about 48 percent of U.S. mobile users have used a mobile app or browser.

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Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape.

CM:Overall, how did direct mail fare during the economic downturn?

More than ten years have passed since the first dot-com bubble burst. The companies of today are making much more money, raising much more money; yet, it doesn’t necessarily feel that way. The first dot-com bubble seemed characterized by the quantity of businesses that found…

New research from Nielsen finds that the impact of mobile ads on tablets and smartphones is greater in Italy, Germany and the U.K. than in the U.S.

Regarding the impact of mobile advertising on tablet owners after seeing a mobile ad on their device…

That’s what my everyday coffee brand tells me I

Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

The iconic Oreo cookie is one of those things pretty much everyone loves, and Kraft Foods sent out an email this Tuesday trumpeting the Nabisco treat’s 100th birthday March 6.