Search Results for: coupons

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coupons Plus Discount Shoppers, fire chiefs from FireRescue magazine and Lombardi’s Health Product Buyers.

More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.

Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.

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A consistent brand presence across channels

When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.

According to comScore’s white paper titled “Changing How the World Sees Digital Advertising,” nearly a third of digital ads are not “in-view” and, thus, wasted. The study was a vCE (validated Campaign Essentials) Charter Study. vCE is a comScore solution that validates whether or not impressions delivered…

Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget–or the know-how–to design and implement campaigns on their own.