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A new direct mail prospecting package from Amnesty International offers a simple finding for marketers: Paper still works.

Thanks to Hollywood, hundreds of millions of people had the chance to experience what life might have been like on the Titanic – grand, opulent, classist, and doomed. It was also full of notions that are both chivalrous and antiquated with how people might react today.

In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.

Last week when writing about the two headed beasts of fraud and compliance, we felt that people could identify with fraud prevention more because if not kept in check it could wreck an entire business. Compliance on the other hand was like a speed…

If we could, we would like to create a performance marketing index, not one that tries to guess at the total revenues of those running cost per action ads, but one that could truly answer the question of what are the best offers. Each network tends to send out emails suggesting what to run, but knowing that their…

Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one of the largest affiliates. It…

The words “AdWords policy changes” generally cause any marketers’ anxiety to increase. More often than not, the source of said anxiety comes from the AdWords team’s employment of the adage, “Experience is the hardest teacher. It gives the tests…

MediaMind: New Metric Detects Cookie Deletion and Estimates Correct Number of Unique Users.

New York, May 4, 2011 — MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today…

Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.