Search Results for: content marketing

Wildfire recently conducted a survey of more than 700 marketers from around the globe to gauge their thoughts on measuring the business impact of social media. One of the findings was that measuring social media ROI is most frequently defined as an increase in fans, “likes” comments and interactions.

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There are many ways businesses can use inserts to add balance and reach to their online marketing programs

A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows

For the ninth consecutive year, Macy

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.