Search Results for: content marketing
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan
Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog
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Agencies
2012 PRO Award Finalist: HBO
HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.
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Agencies
2012 PRO Award Finalist: Syfy for Syfy
2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”
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Social
2012 PRO Award Finalist: Marketing Drive, Carat for Philips
2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.
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2012 PRO Award Finalist: Barnes & Noble College Marketing
Norton by Symantec partnered with Barnes & Noble College Marketing to increase brand awareness among the college audience.
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Agencies
2012 PRO Award Winner: The Integer Group for 7-Eleven
To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.
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Agencies
2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.
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Agencies
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.
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2012 PRO Award Finalist: Momentum Worldwide for LG Electronics Mobile North America
to overcome the perception that its new Thrill 3D smartphone was a mere gimmick, LG Electornics and Momentum opted to throw a live concert and gets its device into the hands of key influencers.
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Social
2012 PRO Award Finalist: The Marketing Arm for Monster.com
In a time of 9% unemployment in the U.S., Monster wanted to motivate a growing number of job seekers – who were chasing a decreasing number of job openings – to stay positive and embrace Monster.com to find the perfect job.
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