Search Results for: content marketing

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

Subject lines are one of the most overlooked aspects in email marketing. But the reality is that the subject line is one of the top reasons spam filters block email messages.

Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

A new Performics study titled “Life on Demand: Participant Behavior and Social Engagement” reveals how consumers are taking to online and social forms of communication to replace traditional forms of interaction. This has implications for marketers and brands, too. The study includes answers from 1,961 U.S. Americans who visit a social network at least once […]

Here’s the deal, and it is actually a deal. We know those in online marketing are procrastinators. We’re procrastinate. But, we hate to see it cost money. LeadsCon East is less than two weeks away. If your calendar doesn’t already say “LeadsCon” on it from July 23 – 26, something’s wrong. If it does, and […]

According to “The 2012 Channel Preference Survey” from ExactTarget, nearly 8 out of 10 consumers prefer to receive permission-based promotional messages via email. Direct mail was a distant second. ExactTarget identified six factors that dictate channel preference for consumers: content, immediacy, accessibility, privacy, formality and initiation. The survey found that 45 percent of respondents use […]

One of the questions that I get asked quite frequently is, “What’s the difference between lead gen and affiliate marketing?” It was literally just yesterday that it happened twice, the first from someone building a rich media ad business who said, “You do lead gen. Is that like affiliate marketing?” The second person asked something […]

That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.