Search Results for: content marketing

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]

(Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, […]

(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.

Here are five things to consider when trying to engage more folks for your cause.

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key […]

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]