Search Results for: content marketing

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]

As far as bottom lines and some higher-ups are concerned, content marketing is only as effective as the metrics that are able to prove its true worth. The good news is that though content marketing is created with words, there are plenty of numbers that will reveal how helpful it is to a business’s ability […]

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

Managing your reputation online can mean the difference between winning more business and losing potential customers.

What is the best strategy for your company, inbound or outbound marketing?

(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]