Search Results for: content marketing

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.

If only we could predict the future. Well, someone else is doing it for us. Here’s 10 marketing trends to move us toward the future.

Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.

Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.

A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.

With “The Lego Movie” as a guiding light, dreams of branded movies are back on marketer’s story boards. What will we see next!

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.