Search Results for: content marketing

Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.

The YouTube advertising boycott could cost parent Google as much as $750 million.

In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?

For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!

A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here’s six tips to get.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Here are three social video best practices that are putting digital-first brands on top.