Search Results for: content marketing

Crafting engaging content through brand communications will remain top of mind for marketers this year.

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]

How B2B marketers are generating leads with the highest ROI.

Tips for creating mid-funnel marketing content that drives conversions.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.