Search Results for: content marketing

Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life.

CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.

SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans.

Condé Nast International is launching Vogue Business
to connect with fashion industry professionals.

Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.

A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year.

Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors.

For brands to maximize the ROI for their mobile collateral,
they must bear in mind the specific challenges of mobile devices.

Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.

CMO Andrea Brody shared the opportunities and challenges the
Atlanta-based firm faces in connecting with B2B decision makers.