Search Results for: content marketing

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

A SeeHer Series By A Anthony, Ph.D., Cultural Insights Strategist at Horowitz Research As many U.S.-focused LGBTQIA+ Pride Month campaigns wind down, this is a perfect time for the media and marketing industry to reflect on the potential for a campaign’s lasting impact and impression on Gen Z. Did your marketing materials hit the cultural mark […]

  Thursday June 29, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The U.S. Federal Trade Commission’s battle with Microsoft continued this week, with both parties sparring over the legality of Microsoft’s $68.7 billion acquisition of Activision-Blizzard. The proceedings have sparked a number of revelations, such as Sony’s […]

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

  Thursday June 22, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Two of the biggest streamers in the world, Félix “xQc” Lengyel, and Kaitlyn “Amouranth” Siragusa, have signed with Kick in the latest coup for the rising streaming platform. Kick, which is owned by the founders of […]

We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.

  Thursday June 15, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Following backlash from the streaming community, Twitch rolled back new guidelines for advertising and branded content. “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from […]

IBM’s flagship conference has new formats, immersive activations and concise content.

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.

  Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]