Search Results for: augmented reality

GPS has come a long way since it was first introduced as American military technology in 1973.

By Jeremy Bloom, Co-Founder of Integrate

Content consumption is happening everywhere on an ever-increasing number of devices: e-readers, game consoles, smartphones, ultrabooks, smart TVs, tablets, ad infinitum. In no industry is this trend more apparent than in digital marketing, where platforms rise and fall like kingdoms in the Fertile Crescent. 2013 will be a year for us to catch up on the innovations of 2012 and prepare for the upcoming developments in augmented reality, wearable computing and near-field communication.

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

According to Mobile Marketer, Starbucks is the 2012 Mobile Marketer of the Year. “Instead of following in the steps of competitors, the coffee giant has implemented its own mobile-first strategy that is unlike any other and features the latest technology such as QR codes and augmented reality, as well as traditional channels including SMS, mobile […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

It’s still crucial for car makers to show up at sports venues and music festivals. But Automotive stays in the Top 5 car promotion agencies of the Promo 100 by broadening its focus to events with online and social buzz.

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.

Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”