Search to Be Go-to Source of Holiday Gift Ideas for 37% of Consumers This Year
Google commissioned Ipsos OTX to survey consumers for its “Pre-Holiday 2012 Consumer Intentions” study.
Among the major findings are that more than half of consumers will begin their holiday shopping before Black Friday and search will be a key decision-making factor for gift ideas.
What and when
According to the study, consumers plan to spend $900 on holiday shopping this season, up 5.4 percent from $854 last year
