Rodale to Use Acxiom’s Solvitur
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by Chief Marketer Staff
Rodale Press, the Emmaus, PA-based magazine publisher, has reached an agreement to receive a “customer-centric” marketing solution and integrated campaign processing from Acxiom Corp., Conway, AR. The multimillion-dollar contract is for an initial period of five years.
The companies said Acxiom will apply the Acxiom Solvitur suite of products and services–including software, hardware and data products–to help Rodale Press consolidate, view and analyze its customer information with more flexibility.
“Acxiom’s Solvitur provides an ideal solution to Rodale Press, and this is an exciting opportunity for Acxiom to expand its relationship with a highly regarded industry leader,” Cathy Lee, Acxiom’s media business unit leader, said in a statement.
