Resources

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  Why Consent and Preference Management for Marketers

  Discover the power of consent and preferences in marketing with this comprehensive guide. In an era where trust matters more than ever, transparency and personalization are key to building strong customer relationships. OneTrust's Consent and Preferences solution empowers marketers, publishers, and advertisers to build trust through transparency, respect privacy rights, deliver personalized digital experiences, comply […]

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  ITA Group White Paper Event ROI

    It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to […]

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  The Power of Customer Journey Mapping

  How companies leverage customer pathway data to improve customer experiences and increase loyalty

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  Brand Tracking 101 Toolkit

  A Comprehensive Guide to Measuring Brand Health

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  Customer Journey Mapping Toolkit

  Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey […]

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  CHIEF MARKETER 2023 B2B MARKETING OUTLOOK SURVEY

  SURVEY SHOWS MEASURING ROI A TOP PRIORITY FOR SECURING MARKETING INVESTMENT–AND CONTENT MARKETING REMAINS KING

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  MARKETING-LED CUSTOMER EXPERIENCE–EVERYWHERE, ALL THE TIME

  How to create a consistently rewarding experience for customers

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  How to Foster Engagement Without Cutting Prices

  Planning Your 2023 Promotions Strategy During an Uncertain Economic Environment

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  How to Transform Healthcare Marketing and Increase Business Growth

  Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI). From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a […]