Resources
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Building a Performance Marketing Engine Amid Media Fragmentation
Considerations for Optimizing Customer Engagement, Technology, Teams & Talent
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A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie
Separating addressable advertising fact from fiction
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PR Platinum Award Finalists Named
The world’s largest recognition program for PR has named names—the best campaigns of the year and people of the year will be announced live Oct. 8 in NYC.
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Digital Publishers Reveal Key Growth Strategies
The on-again/off-again deprecation of cookies, concerns over MFA sites making programmatic advertising risky, and the rise of generative AI search decimating referral traffic.
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Due Oct. 18: Who is Your Top Woman in Marketing?
Nominate your brand marketers, agencies, publishers, suppliers—across both b2b and b2c marketing.
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Event Ops: Agency Ops Leaders
Nine takeaways from our summer editorial roundtable with ops leaders from 13 top experiential agencies
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A Guide to Operationalizing First-Party Data in Marketing
Why You Need to Operationalize Your Data Now
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Clean Room Guide: 12 Essential Strategies for Marketers
Unlock consumer insights hidden in silos
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How to Curate the Right Talent and Entertainment for B2B Events
What does it take to put Wayne Gretzky, Michael Phelps, and Lindsey Vonn on stage together and make it feel effortless? More than a big check and a famous name. Curating the right talent for a B2B event is equal parts art and science, and the experts who’ve done it at the highest level are […]
