Report: Mobile Gets 18% of Retail Facebook Ad Spend in Q3 2013, iOS Destroys Android in ROI

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According to a report from Nanigans, a SaaS platform for performance marketing, retail is dragging its feet to catch up to the average adoption of mobile Facebook ad spend. Also, retailers should consider iOS as the (far) superior mobile platform to advertise on.

Facebook mobile

Budget allocation
Nanigans’ report, “Facebook Advertising Benchmark Report

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