A report published today by the CMO Council and KnowledgeStorm finds that online IT buyers place heavy value on objective Web content when making their online buying decisions.
The survey, which queried nearly 1400 respondents in July from a wide range of industries, company sizes, and business and IT roles in July and August, revealed that almost 90% said that online content has a moderate to major impact on their vendor preference and selection.
Of the various kinds of B-to-B content available on the Web
