Quintel Communications Inc., a Pearl River, NY, direct marketing company that develops and operates Internet-based marketing companies has made a strategic investment in itarget.com, an on-line, permission-based e-mail database marketing and development company.
itarget builds consumer e-mail databases via its online long-distance phone card program, which offers consumers up to 30 minutes of free downloadable long-distance service in exchange for the consumer’s participation in an online survey.
In addition to Quintel’s investment in itarget.com, the two companies have signed a marketing agreement whereby Quintel will have access to itarget’s database for a minimum of four promotional programs per month. Visitors to itarget’s site will have an embedded option to enroll as members in Quintel’s soon-to-be-launched MultiBuyer.com Web site. Quintel will market its affiliates’ various products and services to the appropriate consumers within the itarget database.
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