Q&As

Wrigley is proving to be more than your average Cal Ripken, Jr. fan.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

The Great American Hanger Co.’s most recent catalog incorporates both kindness and kitsch. On its cover, the company asked “May we hang that up for you?” while within its pages it references the “No more wire hangers!” line attributed to Joan Crawford. On a more serious note, the National Urban League sent out a #10 envelope package with a $25/$50/$100/$500/other ask ladder requesting funds to support African-American economic empowerment issues. And a scaled-down version of PC/Nametag’s larger catalog, (both offer products aimed at meeting planners), offers ten pages of tips and information for recipients.

For the 14th consecutive quarter, the Direct Marketing Association’s quarterly review of DM business performance and prospects found that things were good in the last three months and should get better.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.

Last Thursday I met with our new senior reporter, Sean Donahue, who covers the b-to-b marketing beat for us. He wanted to know best practices for getting more people to sign up for Webinars.

Growth comes only from increased purchase rates. Purchases are decisions customers make based on their needs and expectations. If you are relevant — or even better are already a positive and necessary part of your customer’s experience

There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.

The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m.