Q&As

If you’re old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.

Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and

Lots of things make mobile video campaigns tricky. Many current phones can’t launch video clips automatically, and many wireless networks can’t transmit

The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.

Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons

NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some

Today we meet Tammy Penton, senior account executive at Lake Group Media Inc. Penton deals primarily with business-to-business lists. She also helps devise and execute mailing strategies for consumer campaigns.

Bob Stone, a self-described “depression kid” who co-founded one of the great direct marketing ad agencies and created a standard industry text, died on Monday at age 88. He had been in ill health for some time.

Interpublic posted net income of $69.1 million for the fourth quarter, compared to a net loss of $22.9 million in the prior-year period.