Q&As

A proposal to allow Colorado residents to opt out of direct mail is going to be withdrawn, according to wire service reports.

An online marketer who allegedly used the allure of “free” music downloads to spread malicious computer code is settling Federal Trade Commission charges he violated federal law.

Frederick’s of Hollywood has chosen Voxify technology for its inbound marketing and customer service call center operations.

Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions.

(Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge.

Back in the early 1940s, a small family-owned cookbook publishing firm in rural Kansas got the idea to put together a special cookbook with local recipes that would serve as a fundraising vehicle for a nearby Methodist church.

Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons just like the big brands.

If performed correctly, article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles online fall short in their sales lead generation efforts, because they simply can’t get people to visit their sites.

Marketing Max has unveiled a new solution designed to help small business owners and operators to market their products and services to the masses, even if they are operating on a shoestring budget.