Q&As

Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and

JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don’t work the executive directors

NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some

The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.

f you’re dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too.

East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual

Imagine you’re exhibiting at a trade conference and your booth doesn’t show. Bad news, right? Not necessarily. Jordan Ayan, CEO of e-mail service provider

No question Amazon.com. I know, it’s a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded

It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We’re all one big, happy family these days, right?

But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on.

At last, a residence for the clueless nouveau riche. The name? Luxuria. The audience? Rubes who want to trumpet as garishly as possible that they have