Q&As

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.

Lots of things make mobile video campaigns tricky. Many current phones can’t launch video clips automatically, and many wireless networks can’t transmit

Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and

If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some

The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.

Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer.

Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,

Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that’s not the case with Tesco. The U.K. retail giant,

Imagine you’re exhibiting at a trade conference and your booth doesn’t show. Bad news, right? Not necessarily. Jordan Ayan, CEO of e-mail service provider