Q&As

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.

Lots of things make mobile video campaigns tricky. Many current phones can’t launch video clips automatically, and many wireless networks can’t transmit

Got a cough? Forget the doctor. Go to a grocery store. That’s right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug

Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and

So much for the myth that Hispanics don’t use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some

The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.

Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional

For those DMers who are still unconvinced that e-mail’s a different animal than direct mail, look no further than the following pitch that arrived in