Q&As

E-mail reputation isn’t just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it’s important to maintain a topnotch stature.

The New England Direct Marketing Association

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard mail (direct mail advertising) in fiscal 2006, nearly half the year’s total mail volume.

f you’re dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too.

East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual

It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We’re all one big, happy family these days, right?

But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on.

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.

If you’re old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember

Lots of things make mobile video campaigns tricky. Many current phones can’t launch video clips automatically, and many wireless networks can’t transmit

Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and