Q&As

It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We’re all one big, happy family these days, right?

But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on.

Bill Hanekamp is a huge fan of small Web sites. Technically, they’re called microsites small, self-contained Web destinations that are separate from a

So much for the myth that Hispanics don’t use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo

Got a cough? Forget the doctor. Go to a grocery store. That’s right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open.

It doesn’t matter which side of the pond they’re on. The first stop for most consumers planning a trip is the Internet. That’s why VisitBritain, the United

Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting

Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional

For those DMers who are still unconvinced that e-mail’s a different animal than direct mail, look no further than the following pitch that arrived in