Q&As

Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

In the past two and a half years, business has picked up for Dolphin Blue, which Kemper attributes in part to the efforts of former vice president Al Gore and a subsequent growing public awareness of environmental matters.

One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a substantial profit — or pull in a large number of qualified leads. Here are 15 tips that virtually guarantee you a more effective letter.

MGN Technologies Inc. has launched the Frazoo Local Network, an advertising network of local businesses found through tier-three search engine Frazoo and its network of search engines and publishers.

Valassis generated $612.1 million during its second quarter, well over the $260.6 million it realized in second quarter 2006. But a healthy chunk of that gain was due to its acquisition of Advo Inc., which was competed on March 2.

PC Mall generated $263 million during its second quarter, up from $234.1 million in second quarter 2006. The company’s net income rose from $395,000 to $3 million during the same period. The quarter ended June 30.

Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits.

Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.

The Royal Bank of Scotland Group is flexing is mustering trans-Atlantic marketing muscle as the PGA of America’s first official patron

When you get down to it, all any marketer wants to do is get their message heard by the people who will find it most relevant. E-mail is one way to reach your audience, provided you can traverse the gauntlet of spam filters and other gate keepers. But RSS can get readers to filter your content directly to their desktop.