Q&As
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Agencies
Good Policy: Automation and Tracking is Aon’s Insurance For Success
(Direct) To get the best insurance, you have to be well informed. You need to have the all the information to get the protection best suited for your needs.
Insurers too, need information—about their customers’ demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate qualified for sales representatives.
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Agencies
UPS Taps Football Fans for Intercept Video Contest
UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.
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Agencies
Henkel Solicits Worst Moving Stories for Contest
Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize.
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Agencies
Sony Renews ESPN X Games Sponsorship
Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week.
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Agencies
Bandai Puts Tamagotchi to Work via Tour
Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.
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Agencies
Loose Cannon: DMers Say Goodbye to the Mouse House
As Larry Riggs reported last week, the Direct Marketing Association has rejected Orlando as a venue for its annual conference, canceling plans to return this year, as well as in 2011 and 2015. This year
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Agencies
TradeDoubler Acquires IMW Group
TradeDoubler has acquired the IMW Group, which includes The Search Works and the Technology Works for 56 million pounds ($114.8 million).
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Agencies
Deluxe Income Gains in Quarter
Deluxe Corp. posted net income of $36 million for the second quarter, compared to a loss of $2.4 million in the prior year.