Q&As

August is here time for the List Vision conference and Direct’s annual list roundtable. And we’ve got a treat for you this year. Guess what our panelists

NEW LISTS Gevalia SOHO Continuity Buyers Approximately 1.3 million businesspeople who responded to a trial delivery offer for coffee and a free coffeemaker

C. Hamilton Davison, executive director of the American Catalog Mailers Association, was up against a tough audience. He asked catalogers at Merit-Direct’s

I don’t remember the name of a science-fiction film I saw some years ago, but I remember the plot: An evil serpent (is there any other kind, in fiction?)

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line

Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored

With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.

As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.