Q&As

At the risk of offending some readers and others who hold the power to adversely affect my standard of living, it’s time to point out some e-mail writing

Somewhere, a list manager is being flogged. No, no, hold your sympathy. There’s no need to stay the hand that chastises someone who rented a 30-year-old

Do you fancy yourself a obsessed with making your children all they can be, before they’re even potty trained? Or maybe you’re Ms. Independent, a woman

Here’s the mail, it never fails. It makes me want to wag my tail. When it comes, I want to wail maaaaaiiill!!!! Joe and Steve, Blue’s Clues OK. Not really.

Quick! What’s that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What’s

Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies

As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn’t being filled by either the Internet Yellow Pages providers or traditional search engines.

When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that