Q&As

Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would

If you want to make friends, you have to be social. The same theory applies if you want to court customers, says Valerie Fox, vice president of social networking site Gather.com.

Considering all the wasted paper and materials generated by many conferences, it was inspiring to hear about last month’s BlogPhiladelphia event, an

Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive

Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl

The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond.

Click aboard Carnival Cruise Lines is expecting you. The Miami-based cruise ship operator has launched FunShipIsland.com, a site that allows potential

Each year, Direct gathers a roomful of list industry professionals to discuss the ins and outs of the brokerage and management world. Our panels typically have consisted of the

Having trouble sleeping can make a person feel desperate. And when you’re desperate, you look everywhere for advice. Sleep Wellness Institute Inc. wants

A magazine’s editorial staff knows better than anyone what makes a publication great. It’s no surprise, then, that a new subscription-building package