Q&As

Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26.

Subaru is sponsoring a local concert series in the Dallas-Fort Worth area to connect with prospective customers on a lifestyle level and kick-start regional sales.

Actress, model and designer J. Callendar has an abiding passion for mandala meditation and artwork. After a short stint selling products inspired by the technique, last January she created Mandinez.com to sell her wares.

Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I’d like to offer some basic list information for small businesses that are less familiar with direct mail.

One of the most effective ways businesses and marketers can improve profitability and identify the marketing function’s contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives.

Most small business owners consider healthcare issues key in determining their vote for the 2008 presidential election, according to a recent survey conducted by online payroll service SurePayroll.

Restoration Hardware Inc. will eliminate 100 positions at its corporate headquarters in Corte Madera, CA.

Eddie Bauer Holdings Inc. generated second quarter revenue of $227 million up from $22.57 million during second quarter 2006.

AeroGrow International Inc. generated $6.3 million in revenue during the quarter ended June 30, compared with $822,000 a year ago. The company’s net loss shrank from $2.1 million to $2 million.

Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun.