Q&As

Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park.

(Direct) Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two.

And he could be on to something.

Samsung is once again searching across the globe for mobile phone users to be Olympic torch bearers during the run-up to the 2008 summer games in Beijing.

It turns out the folks at eROI do have a sense of humor, not to mention a sense of compassion that apparently prevents them from slapping idiots around.

After last week’s article ribbing them for making would-be job applicants comment on a blog entry, Dylan Boyd, vice president of sales and strategy for the marketing services provider, sent over a cheerful note explaining an obvious point I’d missed.

Consumer and business-to-business e-mail list prices have declined over the last year, while the cost of magazine and newsletter postal lists have risen $6/M and $5/M respectively, according the Worldata Summer 2007 List Price Index.

Membership club and insurance direct marketer Affinion Group Inc. reported net revenues of $333.3 million for the second quarter that ended June 30, reflecting a $59.7 million increase compared to the second quarter of 2006. Figures from both years are unaudited.

Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice.

Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month.

Canon USA will field a team of Maria Sharapova look-alikes to cruise Manhattan streets and promote its new PowerShot line during the U.S. Open Tennis Tournament next week.

Chase, MasterCard and Telemundo are rolling out a financial education tour this week aimed at Hispanic consumers in five major U.S. markets.