Q&As

Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.

We’re supposed to be marketing’s leaders. In fact,

Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered

Going overseas and don’t want to burden your neighbors to bring in the post — or miss any important mail? Earth Class Mail may be the solution.

The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need

This summer the United Kingdom’s National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine’s business

One familiar face will be missing from the crowd at this year’s DMA conference in Chicago. Deb Goldstein, president of IDG List Services, retired earlier

We in direct marketing don’t have to worry much about the dumbing-down of advertising and marketing messages. After all, we’re in the thick of it. But

We recently asked readers of our sister publication Chief Marketer Plus to share thoughts about the best conference premiums they’d given or received. Here’s a sampling of what they said

High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.