Q&As

Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010.

Gap is back with a new search to find new baby and kid models for its brand.

Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment.

Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.

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Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was

Direct talked recently with executives at some of the industry’s top agencies to get their thoughts on the agency’s role in today’s marketing environment and what they felt were their clients’ top priorities.

Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.

We’re supposed to be marketing’s leaders. In fact,