Q&As

Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010.

Gap is back with a new search to find new baby and kid models for its brand.

Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment.

Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.

Hello Direct

Nonprofits that want to mark their territory online next year need to learn to let go of the leash, says Jo Sullivan, senior vice president for development

Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.

n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels

This winter, Earth Class Mail will be the subject of a new documentary TV series called