Q&As

Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the

Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for

It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born

Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that’s designed to build customer loyalty.

Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

The biggest trend I see is integration across the customer buying process. Okay, maybe integration doesn’t sound new, but it’s finally getting the attention and respect it deserves in business markets.

An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold.

Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered

NEW LISTS Louisiana Cookin’ Kreidet Enterprises Ltd. is offering this magazine’s list of 12,000 active subscribers. Readers’ average yearly household