Q&As

Affinity marketing firm Affinion has launched a new direct marketing services unit, Affinion Direct Response Group (ADRG). ADRG formally coalesces the marketing strategy, creative design, database modeling, direct mail, telemarketing and analysis functions the company offered into a single organization.

Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall.

The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray.

Designer Kenneth Cole turned to mobile (as in vehicular) marketing when he made his first forays in the fashion business in the early 1980s.
Cole recounted the lesson learned in a keynote speech at the Direct Marketing Association annual convention in Chicago.

Suzuki Auto is teaming with the New York International Latino Film Festival and Cinedulce.com to call for entries in its first national animation contest.

Sports wall graphics producer Fathead is letting pro wrestling fans pick the next Fathead Superstar from the ranks of WWE performers.

In an era of loyalty program saturation, one size no longer fits all. And no stereotype fits anyone. A recent study by Colloquy looks at loyalty program usage among six key demographic segments. Click here for more.

Whether a returned item was the wrong size or was defective, you need a set of procedures for handling the product once it arrives back in your warehouse. Click here for 10 tips that can help you refurbish returns and get them back on the shelf for sale.

Everyone knows we’re in an age of declining open and click-through rates for e-mail campaigns. Before renting an e-mail file, there are many questions a marketer should ask. What are they? Click here and find out.

Huge numbers of consumers are posting profiles on social networking sites like MySpace and FaceBook. How can marketers take advantage of these communities? From an engagement perspective, one of the most successful ways are viral downloads. Click here to learn more.

Marketing services provider Yesmail is expected today to announce a new package of services aimed at small businesses.

Dubbed Yesmail Direct, the service includes basic e-mail marketing, search-marketing and direct-mail services.